Attitude is a vibrant creative studio producing award-winning documentaries, video content and campaigns across digital and tradition media.
One in four of our staff lives with disability, chronic health or mental health issues. This deep knowledge gives our work a unique perspective to make authentic content that makes a difference.
Attitude is the world’s leading producer of video showcasing possibilities for people living with disabilities and chronic health. Our work shapes attitudes and changes lives.
The Creative Team
Founder & CEO
With a long history in documentary film-making, Robyn leads the team and sets the vision for the future. Robyn is a creative force who has a strong belief in driving social change.
Dan has worked across all areas of the business. He started as a researcher & reporter and has since managed both the Post Production & Digital arms of Attitude. He is now focussed on running the business as General Manager.
Rachale is our Series Producer, casting her creative eye across all content. She brings an awesome amount of energy to the team and comes with a wealth of international experience.
Head of Post Production
Jai manages the post-production team, as well as being hands-on as our senior editor and colourist. He has a creative mind, coupled with technical nous, and backed by a strong work ethic.
Ramon Te Wake
Producer & Director
Ramon! Vibrant, energetic, creative ... she deserves an exclamation mark. A director in the field, Ramon also backs up our Series Producer and is the creative lead for our digital content.
Head of Digital
Recently joining Attitude from 5 years as the Head of Visuals at Stuff, Asher's experience allows Attitude to keep abreast of latest trends in audiences. He takes the lead on digital strategy and direction, as well as supporting the Series Producer with programme planning.
Sound Recordist & Media Manager
Dave is a safe pair of hands out in the field on sound, and he balances this well by also keeping our technical systems on track back in the office.
Angela is the person who makes sure the right people are in the right place at the right time. She is the go-to person as the overall coordinator of the Attitude office, including all production calendars, shoot schedules, and call sheets.
Editor & Media Manager
'No problem' seems to be Laura's favourite saying. From the grind of ingesting & syncing footage to nailing the detail of onlining content she gets things done!
Much more than a bean counter, Gavin works alongside management to ensure smooth and efficient running of the production company. From payroll to projections, Gavin's work is integral to the business.
A self proclaimed nosy parker, Cheryl is great at getting to the heart of a story. A genuine interest in people places her well to connect with talent and deliver solid briefs through to our producers and directors.
Our Advisory Board
Mark Vincent has nearly three decades of international experience in strategy design and execution, market research, executive development, coaching and mediation. He has co-authored or published a number of books relating to strategic planning and leadership.
Marketing Hall of Famer, Bill Peake, is renowned as a marketing visionary and successful entrepreneur. Respected as a world leading creator, owner & producer of Collaboration Marketing programmes & Content Marketing formats. Bill has worked with more than 150 client companies & hundreds of brands.
Denis Harvey's career has involved 3 decades in television production and network management. He is a former Head of Production and Sport (TVNZ) and is a specialist in international sports broadcast production. Denis has been awarded both an Emmy and a Golden Podium Award.
Asia-Pacific Stevie Award
Horizon Interactive Media Award
Mobile Web Award
Manthan Award - "Inclusion & Accessibility"
World Summit Award - "Inclusion & Empowerment"
ASID Media Award - "Lily Harper Show"
ABU Prizes - Perspective Award "Attitude Awards"
Asia TV Awards - Best Documentary "Unlocking Autism"
Apollo Awards - Best Editing "Jimmy wants a job"