Attitude is a vibrant creative studio producing award-winning documentaries, video content and campaigns across digital and tradition media.
One in four of our staff lives with disability, chronic health or mental health issues. This deep knowledge gives our work a unique perspective to make authentic content that makes a difference.
Attitude is the world’s leading producer of video showcasing possibilities for people living with disabilities and chronic health. Our work shapes attitudes and changes lives.
The Creative Team
Founder & CEO
Robyn is the founder and CEO of Attitude. With a long history in documentary film-making, she's now well placed to lead with a big vision for the future of the company, coupled with a strong belief in driving social change.
Dan has worked across all areas of the business - as a researcher & reporter, and manager of both the Post Production & Digital arms of Attitude. He is now General Manager. Outside of work, Dan is a Paralympic Gold medalist in wheelchair rugby.
GM of Partnerships
Tanya oversees the concept development and production for a wide variety of clients as General Manager of Partnerships. A graduate of the New Zealand Broadcasting School, Tanya lives with disability and is passionate about using her knowledge to improve opportunities for people with disabilities.
Under Emma’s guidance our creative team has produced a bounty of internationally award winning documentaries. A workhorse who goes above and beyond to deliver a great story, Emma has a background in psychology and directs many of our stories herself.
Head of Post Production
Jai manages the post-production team, as well as being hands-on as our senior editor and colourist. A creative mind backed by a strong work ethic.
Head of Digital
Hamish ensures Attitude is at the forefront of developments in technology and new media. He advises on digital and content strategy and manages the on-going development of our web platform. He's also involved in broader business development.
Editor & Director
With an outstanding career, too long to do justice in this small space, Bill is an integral aspect of the Attitude team. He has edited hundreds of documentaries (and earned his share of awards) and also contributes as a writer and director.
Angela is the person who makes sure the right people are in the right place at the right time. She is the go-to person as the overall coordinator of the Attitude office, including all production calendars, shoot schedules, and call sheets.
Attitude Awards Project Manager
Terri is charged with bringing together all the various threads and moving parts of the Attitude Awards, overseeing both the live event and the television aspect of it. She is able to draw upon a wealth of knowledge and contacts from an extensive career in the media to make things happen.
Much more than a bean counter, Gavin works alongside management to ensure smooth and efficient running of the production company. From payroll to projections, Gavin's work is integral to the business.
Editor & Associate Producer (Digital content)
Jamie excels at crafting a story through the editing process. In 2017 he's focussing his creative touch on our online video content.
Sound Recordist & Media Manager
Dave is a safe pair of hands out in the field on sound, and he balances this well by also getting things done and keeping projects on track back in the office.
Researcher & Story Producer
Nina comes from a journalistic background, and has the ability to quickly cut to the heart of a story. A great work ethic and ability to deliver makes her a strong asset for the story team.
Director & Researcher
Ashton's passion for telling story, coupled with her genial nature, allows her to instantly build trust and rapport with talent.
Olivia's attention to detail means she's well sought after for both the digital & story arms of Attitude. Her main role is curating all of our online content.
Camera Operator & Sound Recordist
The man who's always out in the field, Hunter will either be found behind the lens or holding a boom. With a great eye and talent for lighting , Hunter brings our stories to life.
Director & Researcher
Neti brings warmth and enthusiasm to everything she's involved in. A people person with a great sense of empathy places her well as a director and researcher.
Editor & Media Manager
Loren has progressed quickly in her short career to become one of lead editors for our television show. With her eye for detail she also adds value with media management and deliveries.
Our Advisory Board
Mark Vincent has nearly three decades of international experience in strategy design and execution, market research, executive development, coaching and mediation. He has co-authored or published a number of books relating to strategic planning and leadership.
Marketing Hall of Famer, Bill Peake, is renowned as a marketing visionary and successful entrepreneur. Respected as a world leading creator, owner & producer of Collaboration Marketing programmes & Content Marketing formats. Bill has worked with more than 150 client companies & hundreds of brands.
Denis Harvey's career has involved 3 decades in television production and network management. He is a former Head of Production and Sport (TVNZ) and is a specialist in international sports broadcast production. Denis has been awarded both an Emmy and a Golden Podium Award.
Asia-Pacific Stevie Award
Horizon Interactive Media Award
Mobile Web Award
Manthan Award - "Inclusion & Accessibility"
World Summit Award - "Inclusion & Empowerment"
ASID Media Award - "Lily Harper Show"
ABU Prizes - Perspective Award "Attitude Awards"
Asia TV Awards - Best Documentary "Unlocking Autism"
Apollo Awards - Best Editing "Jimmy wants a job"