The Attitude Group

The Attitude Group is an internationally award winning multi-media company; a global thought leader and social agent passionate about promoting possibilities.

We deliver engaging video stories, and connect people in 172 countries to high quality web content and information with a focus on humanity, but primarily about disability and chronic health. is our innovative web platform delivering high quality short-form and long-form documentaries, live-streaming of Paralympic Sport, video and written blogs, and connecting you to all things relating to disability and chronic health.

Led by people with lived experience of disability, we are building a global online community - connecting, communicating and collaborating to deliver niche content with a focus on the one billion people who live with disability and chronic health.

The platform has been designed with the highest accessible features, multi-lingual closed-captions, audio descriptions, and an option for dyslexia-friendly typography. You can access across mobile, tablet and desktop.

Attitude Pictures

Founded in 1992 (initially as RSVP Productions), our internationally award-winning creative team develops concepts and video content for broadcast and non-broadcast platforms, embracing trans-media story-telling.

We offer a full in-house production service with broadcast-quality cameras, offline and online editing suites, graphics and colour-grading.

Our catalogue includes more than 450 television documentaries, broadcast in more than 40 countries.

The company's strong reputation in New Zealand's documentary-making history, has been supported for more than 20 years by our funding partner NZ On Air.

The Attitude Trust

Established in 2008, The Attitude Trust is a registered Charitable Trust.

It's flagship event is The Attitude Awards – New Zealand’s annual national celebration held on World Disability Day. The eight awards categories acknowledge the contributions and achievements of New Zealanders who live with disability.

The Trust provides tertiary scholarships for people with a disability studying media and digital media.

The Attitude Trust also partners disability organisations to develop resources that promote public awareness.

Attitude Awards

The Attitude Awards is a prestigious annual black-tie celebration held to acknowledge the achievements and contributions of New Zealanders who live with disability.

Recorded live, the awards bring together corporate, government and community leaders to unite in this unique celebration and reward the dedication and commitment of artists, sportsmen and women, people with intellectual disabilities, physical disabilities, mental health issues, young and old.

We also pay tribute to the employers who work alongside people with disabilities to ensure they are able to contribute their skills to society and live full and satisfying lives.

Child Protection Policy

Attitude adheres to a child protection code of conduct across all of our platforms.

Click here to view our full policy.